In 2003, JIANGNANBUYI established another women's wear brand "LESS", whose minimalist gene is inspired by the architectural philosophy "less is more" from the famous architect Mies van der Rohe. For the brand "LESS" , "less is more" means "to live more, desire less" , as we believe simplistic styles often open up more surprises in life. "LESS" aims at shaping a new generation of independent career women aged 30-45 who love a simplistic lifestyle, thus echoes this vision with its design pursuit for "simplicity, elegance, independence and rationality".