Shop by Brands


You are my muse! Share your J styles, and tag @jnbyofficial_ and #jnby on Instagram to get 500 points and also have a chance to be featured and get 5000 points.


Founded in 1994 and listed on the Hong Kong Stock Exchange in 2016 (stock code: 03306), JIANGNANBUYI (JNBY Group) is designer group in China. By June 30, 2022, we have 1,956 stores worldwide. As the multi-brand collection store of JNBY Group, JIANGNANBUYI+ designs and sells fashion apparel, footwear, accessories and home products under a portfolio of brands including JNBY (women’s wear), CROQUIS (men's wear), jnby by JNBY (kids' wear), LESS (women's wear), POMME DE TERRE (kids’ wear), JNBYHOME (lifestyle) and A PERSONAL NOTE 73 (men’s wear).

Know More


As a company, we set ESG goals and implement solutions in areas such as environmental sustainability, product sustainability, human sustainability and community sustainability. JIANGNANBUYI (JNBY Group) uses environment-friendly materials, optimizes all aspects of production and operation to save energy and reduce emissions, cares for the disadvantaged groups, and maintains a focus on intangible cultural heritage.

Know More

Subscribe to Get 10% OFF

Subscribe to receive news about collections, events and sales