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Since we opened our doors in 1994 in Hangzhou, China, JNBY has been singularly focused on creating a vibrant fashion destination and creative brand space that appeals to loyal fans and potential customers alike. We have always encouraged people to 'Just Naturally Be Yourself' and express their true identities through fashion.
As one of China’s leading designer brands we embrace the responsibility of fostering the healthy development of the apparel industry.
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