Clothing back to clothing — circular fashion in motion.
In the cutting stage of garment production, nearly 10% of fabric is wasted.
At JNBY, we collect and re-spin these remnants, turning denim waste into new life.
The 2025 Recycled Denim Collection brings denim back into the cycle — and back into everyday living.
Unlike most textiles that go through “downcycling,” JNBY achieves true upcycling — turning clothing back into clothing.
Just Naturally Be Yourself
At JNBY, we infuse modernity, vitality, playfulness, and ease into every piece.
We focus on material innovation and refined craftsmanship, transforming emotion into a wearable experience.
With bold individuality and subtle sensitivity, JNBY speaks to urban women who embrace curiosity, elegance, and originality.
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