Fall 25 Campaign: Key Looks

JNBY Fall 2025 New Arrivals

New forms and textures unfold in harmony, ever-changing yet timeless.

I am the stage of life, where stories unfold—countless actors stepping in and out, each with their own role. — The Stage of Life

Simple palette, thoughtful details.

Made to live with your everyday with ease.

Utility meets casual comfort. Durable, windproof, and made for movement.

I drape the garment over my shoulders—softer than air.
Affection unfolds through the wind, the sleeves, and each step: weightless, yet warmly real.

With flowers and plants at the heart, we blend the artistry of shadow puppetry, crafting a vision of Mid-Autumn that celebrates both tradition and diversity

Like a collective—diverse yet intimately connected.
Prints blossom in layers, each interpretation unfolding into new beauty.